PIERER Mobility achte bisiklèt FELT Mak

Dapre rapò medya etranje yo, kòm yon pati nan estrateji li pou vin yon lidè mondyal nan endistri bisiklèt la, PIERER Mobility AG te anonse akizisyon FELT Bisiklèt ak entegrasyon li nan divizyon PIERER E{0}}Bikes GmbH.

FELT Bicycles te etabli nan Kalifòni an 1991 e li gen yon bon repitasyon nan fabrikasyon bisiklèt wout, bisiklèt triyatlon, bisiklèt tras, bisiklèt cross-peyi, bisiklèt gravye ak bisiklèt avanti. Nan FELT, inovasyon enpòtan anpil, espesyalman nan devlopman nan teknoloji fib kabòn, sistèm sispansyon bisiklèt mòn ak aerodinamik kous.

Gwoup PIERER Mobility AG te opere avèk siksè mak de-wou tankou KTM, Husqvarna Motosiklèt ak GASGAS. Nan 2019, Pierer te etabli E-Bikes GmbH, ki konsantre sou devlopman inovasyon, teknoloji avanse ak konsepsyon dirijan pou mache bisiklèt la. Akizisyon PIERER E-Bikes GmbH pral kontinye bati yon bon kalite dosye mak bisiklèt. FELT Bicycles antre fòmèlman nan pòtfolyo Husqvarna E-Bicycles, GASGAS ak R Raymon.

Stefan Pierer, CEO of PIERER Mobility: "The acquisition of FELT Bicycles is fully in line with PIERER E-Bikes' overall strategy to become a global player in the two-wheel mobility field, including electric and non-electric bicycles, covering all bicycle categories. With FELT, we are able to expand our Bicycle product portfolio, and a strong entry into the North American market with a mature high-performance brand. The company is also actively participating in the competition, which brings us additional attraction to us."

It also said that the acquisition of FELT Bicycles includes three parts: the acquisition of FELT brand assets, the company's assets in Europe and North America, and the integration of global labor into the team structure of PIERER E-Bikes GmbH.

VDW Bikes kounye a distribye Felt Bicycles nan Benelux la epi li pral kontinye fè sa nan fiti prè. Tranzisyon an soti nan Rossignol nan Pierer pral fini nan fen mwa fevriye. Kounye a, distribitè Felt pa pral afekte pa nenpòt lòd.